From here:
http://cricket.indiatimes.com/BCCI_upset_with_Shah_Rukh_Khan/articleshow/2554336.cms
The presence of the reigning superstar of Hindi film industry, Shah Rukh Khan at cricket matches in recent times has attracted a lot of attention.
But the organisers of the games, BCCI has not taken too kindly to SRK's constant presence
. He was also present at the final of the T20 World Championship and even went onto the field to congratulate the Indian team.
He was also present at the one-off T20 match between India and Australia at the Cricket Club of India (CCI). Quite a few officials are unhappy, claiming the leading man of Hindi cinema is using the platform provided by the matches to promote his latest flick, Om Shanti Om
.
"This is a much bigger platform than being on a private television station. A match is watched by the entire country, there is no better way to create recall value. We have to be understand that," said an angry official.
In particular SRK's interview to the host broadcaster during the fifth and final ODI in Jaipur has raised the heckles. Interestingly, during the interview SRK spoke about his latest film. Board secretary Niranjan Shah refused to comment on the matter when contacted by TOI.
There has also been talk of SRK possibly buying a franchise in the soon-to-be launched Indian Premier League (IPL). But the board officials dismiss this as mere speculation.
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